Dozens of screen graphics. One control panel.
The challenge
A major summit organiser needed dozens of unique screen graphics — different speakers, different themes, different sessions — for display across a multi-venue conference. Each variation required a designer. Each change required a revision cycle.
What we built
A template and database system with a control panel. Each video is automatically populated with the correct speaker photo, name, session title, and visual theme. The organiser manages everything from a single Airtable interface — no design software, no briefing required.
The result
One button press per variation. The entire set of conference screen content, produced in hours instead of days.
The brief
A professional summit organiser was managing a multi-venue, multi-day conference with dozens of speakers across parallel tracks. Every session needed branded screen graphics — holding slides, speaker introductions, Q&A cards — each carrying the right name, photo, session title, and track colour.
The old process: brief a designer, wait, receive files, check against the schedule, request corrections, repeat. For a 100-speaker event, this was weeks of back-and-forth with no room for last-minute changes.
What we designed
We built a three-layer system:
Layer 1: The database. All speaker data lives in Airtable — name, role, photo URL, session title, track colour, time slot. The organiser manages this like a spreadsheet. No technical knowledge needed.
Layer 2: The templates. Three video formats: a holding graphic, a speaker intro card, and a session close. Each template is brand-compliant, with dynamic zones mapped to Airtable fields.
Layer 3: The trigger. A Make.com automation watches the Airtable base. When a record is marked “ready to render”, it pulls all fields, populates the correct template, and sends the job to Shotstack. The finished file lands in a shared folder, named by speaker and session.
The pipeline
Airtable (speaker data) → Make.com → Shotstack → Shared folderLast-minute speaker change? Update the Airtable record and re-render. New sponsor logo? Update the template once — all renders pick it up automatically.
What this means in practice
The AV team for a 100-speaker summit received a complete, correctly named folder of graphics 48 hours before the event — not the morning of. When two speakers swapped sessions on the day, three new renders were in the folder within fifteen minutes.
The organiser has not briefed a designer for conference graphics since.
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