600 SKUs. On-demand video for every product.
The challenge
A fashion brand with 600 SKUs needed product videos for social commerce. Producing them individually was too slow and too expensive. Their marketing team was spending weeks coordinating freelancers for content that was outdated before it went live.
What we built
Three professionally designed video templates connected directly to their Shopify catalogue. A dashboard where their marketing team selects any product and generates a ready-to-publish video in minutes — no editing tool, no freelancer, no brief.
The result
600 SKUs, each with on-demand video. The team produces new product videos without ever opening an editing tool.
The brief
A mid-market fashion brand was scaling fast. They had 600 active SKUs and an aggressive paid social strategy — but their video production pipeline was a bottleneck. Each product video required a brief, a freelancer, a round of revisions, and two weeks of calendar time. By the time a video was ready, the product had moved on.
They didn’t need a bigger team. They needed a system.
What we designed
We started with a template architecture: three master video formats, each purpose-built for a different placement — feed, story, and product page. Every template was designed to pull from a single data source: their Shopify catalogue.
The connection was built in Make.com. When a product is selected in the dashboard, the automation pulls the product image, title, pricing, and metadata — populates the template — and sends the render job to Shotstack. A finished, brand-compliant video is ready in under five minutes.
Their marketing team needed no training beyond learning which button to press.
The pipeline
Shopify Catalogue → Airtable (product state) → Make.com → Shotstack → ExportThe dashboard is a filtered Airtable view. No custom software, no maintenance overhead. The team can see which products have videos, which need updating, and trigger new renders directly.
What this means in practice
A new product launches on Monday. By Monday afternoon, the social team has three video formats ready to schedule. When the price drops for a flash sale, they re-render with updated pricing in minutes — not days.
The system runs continuously. The team’s attention goes to strategy, not production.
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