SaaS / B2B Software
Every new feature gets a 90-second video demo. On launch day.
The problem
A B2B SaaS platform was shipping features fast, but their video marketing couldn't keep up. Product demos were slow to produce, expensive, and inconsistent, creating a lag between a feature's release and its announcement. Potential customers were missing the product's full value.
The approach
A system that turns a simple product brief into a polished 90-second demo video. Product managers fill out a form detailing the feature, its value proposition, and key UI screens. The system automatically generates a script, records screen captures, synthesizes a voiceover, and assembles a complete demo video in a consistent, branded format.
The result
Feature demos are now ready on launch day, every time. The marketing team can create campaigns immediately. Sales has a library of up-to-date videos to send to prospects. Time-to-market for video content dropped from weeks to hours.
Pipeline
The brief
A rapidly growing SaaS company had a good problem: they were shipping new features every two weeks. The bad problem? Their video production couldn’t match the pace. Each new feature needed a demo video for marketing, sales, and support, but the traditional process of scripting, recording, and editing was taking 2-3 weeks.
By the time a video was ready, the product had already changed. The marketing team was promoting outdated versions of the product, and the sales team lacked the tools to show prospects the latest and greatest functionality.
What we designed
The brief layer: A standardised Notion document. Product managers fill in feature name, user problem, key benefits, and UI elements to highlight. No video expertise required — just structured content that the pipeline can act on.
The script and voice layer: Make.com calls GPT-4 to transform the brief into a concise 90-second script. The script goes to ElevenLabs for a professional, consistent voiceover — same voice, same tone, every release.
The capture layer: In parallel, Browserbear spins up a browser instance, logs into a demo account, and records the specific UI elements listed in the brief. No manual screen recording, no coordinating with a presenter.
The assembly layer: Voiceover, screen captures, and pre-designed branded assets (intros, lower thirds) are sent to a Remotion project. Remotion programmatically assembles the final video — consistent format, every time.
The pipeline
Notion (brief) → GPT-4 (script) → ElevenLabs (voiceover) → Browserbear (screen capture) → Make.com (orchestration) → Remotion (render)The entire process is automated. The marketing team just gets a link to the finished MP4, ready to be dropped into their campaigns.
What this means in practice
The company now produces a professional demo video for every single feature they ship, and it’s ready on the day of release. This has fundamentally changed how they go to market.
Launch announcements are immediate and impactful. The sales team can send prospects a link to a specific feature demo mid-conversation. The “What’s New” section of their site is always up-to-date with video content, not just text.
The bottleneck isn’t just gone—it’s been replaced by a system that ensures video is an integral, timely part of every product release.
Start here
Tell us what you keep producing manually.
If your workflow repeats, it can be automated. We'll scope your pipeline and show you a working prototype. No pitch. A 30-minute diagnostic.
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